Buyers and matching
The right buyers for every listing, already on your books.
Keep every buyer's budget, industries and regions. When a listing comes in, Batonford suggests who to call, then tracks the NDA and IM for each one.
Priya Shah
Individual buyer · Sydney
Buyer profiles that stay useful
Budget, funds, industries they want and won't touch, regions and timeline. The things you ask on every enquiry call, kept in one place.
- Budget range, liquid funds and net worth
- Pre-approved, lender and when funds were last verified
- Industries wanted, industries excluded and regions
- Individual, company or private equity buyer
Suggested for Harbourside Café
Asking $420,000 · Hospitality · NSW
Suggested buyers for each listing
Open a listing and see who on your books fits, with the reasons. Add the ones you want to call in one click.
- Price against budget, industry, region and verified funds
- Buyers who exclude the industry or can't reach the price left out
- Each suggestion says why it was made
- A buyer board per listing, from enquiry to offer
NDA signed
Priya Shah · IM released
NDAs and IMs, tracked
When the NDA went out, when it came back and when the IM was released. Batonford chases the ones that stall.
- A reminder when an NDA has sat unsigned for a week
- The IM held back until the NDA is signed, or released with a recorded reason
- Meetings and next tasks on every buyer
- An introduced-buyers register for each listing, ready if the agency ends
Also in Buyers and matching
Every buyer, every listing.
Matching
Suggested buyers scored on budget, industry, region and funds.
NDA tracking
Sent, signed and chased, with reminders after a week.
IM release
Released only after the NDA, unless you record why.
Buyer boards
Each listing's buyers by stage, from enquiry to offer.
Introduced dates
Who introduced each buyer and when, for the tail period.
Consent checked
Marketing only goes to buyers who can be contacted on that channel.
Before you ask
Questions about buyers.
- Can I bring buyers in from a portal?
- Yes. Import an enquiry export as a CSV. Buyers already on file are matched by email or phone and only their gaps are filled.
- Can one buyer be on several listings?
- Yes. One profile, with a separate stage, NDA and IM record on each listing they're interested in.
- How are matches scored?
- Price against budget, the industries and regions they want and whether their funds are verified. A buyer who excludes the industry or can't reach the price isn't suggested.
See it with your own listings.
A 20-minute walkthrough on deals like yours.